Who doesn’t know YouTube? Anything from recipes to bloopers is available on this amazing website. With millions of viewers from all over the world visiting YouTube on a regular basis, YouTube marketing must be raking in billions of dollars.
Marketing has been forced to adapt to suit Internet users. It got better, more practical, less expensive, and universal. The marketing principle of exposure is crucial here, as you are moving away from a tiny TV audience and confronting millions of YouTube users.
The frequency of exposure is also fascinating. In the past, you would pay a small fortune to have your ad aired at key times, and it would reach people in your area, but now, the whole world is watching. Can you imagine what kind of an impact you could have?
You will be shocked to find out exactly how many people use this site. About 60 million a month, or 720 million in a year. Such figures were impossible to imagine in the past.
There’s not need convincing that YouTube is one of the most popular sites in the world. In terms of monthly usage, only Google and Facebook have better numbers than YouTube. And now, thanks to smart phone technology, you can watch YouTube videos on your phone from anywhere, on the go.
If you really want you product to get noticed, you need to create a viral video campaign. These viral videos operate much like a virus would, hence the name. Viral advertising tries to spread across the world as rapidly as possible.
A truly viral video is one that spreads so fast that it begins to self-replicate. In the case of really viral videos, the video is distributed so quickly that the owner or creator of the video cannot even control the spread. Think of this like an unending line of dominoes, where the effect of sharing just never stops.
This is very similar to how marketing is done elsewhere, online or not. Viral marketing is an extension of the simple word-of-mouth principle. All that happens is that marketers take advantage of people's natural urge to spread the word about great products.
The only problem with this kind of marketing is that you cannot tell if a video is going to make it and go viral or not. Some of the biggest viral videos are the silliest ones. More provocative videos, with serious messages and subject matter, can also go viral.
There’s no telling when, why and how a video will blow. There are people who make use of YouTube tips, but these are not fool proof. At the end of the day, YouTube marketing is still a powerful tool for accessing a massive market.
If you need some ideas on how you get the most reliable youtube marketing, hit the link and you'll be there.
